ONE COOL DOJA CAT
Featuring Joico Celebrity Hairstylist, JStayReady
She walked the carpet, she hosted, she performed, and she even took home a major win at this year’s biggest music awards show. And every step of the way, singer Doja Cat, rocked her coifs — thanks to Joico Celebrity Hairstylist, JStayReady, who was right there at her side. As he told Allure magazine, “Doja and I are very creative individuals, so when we put out brainpower together, the ideas and inspiration seem to be endless,” he adds. “We’re so in sync and can pull inspo from anywhere.”
Doja’s parade of style
LOOK #1: RED-HOT ON THE RED CARPET
THE INSPO
Rock, 90’s glam
THE COLOR STORY
Prep Treatment: Defy Damage ProSeries1: Bond-Protecting Color Optimizer
Formula 1: LumiShine LUMI10 10 Minute Permanent Color 1N with LUMI10 Accelerator
Formula 2: Color Intensity Ruby Red
Post Treatment: Defy Damage ProSeries2: Bond-Strengthening Color Treatment
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J’S STYLING DEETS …
On wet hair, I used JoiWhip Firm Hold Design Foam to enhance curls.
I twisted the hair back into a half-up/half-down style with Bantu knots.
I added pops of curly red hair for a bit of razzle dazzle.
I finished with my Power Spray Fast-Dry Finishing Spray for hold, and a little Colorful Glow Beyond Anti-Fade Serum for shine.
WHY HE USED THESE PRODUCTS
JoiWhip Firm Hold Design Foam: This va-va-voom mousse delivers extraordinary hold and crunch-free volume with an airy “poof” of protection that leaves hair luxuriously voluminous, shiny, soft, and protected from pollution and the rigors of heat styling.
Power Spray Fast-Dry Finishing Spray: Developed with crystal-clear, flexible copolymers to provide serious, tack-free hold, and nourishing Moringa Seed Oil for healthy damage-resistant hair, this hard-working bodyguard boosts shine and softness; protecting strands from weather, pollution, UV rays, and heat stylers.
Colorful Glow Beyond Anti-Fade Serum: An instant spotlight of shine and vibrancy for color-treated hair, this serum amps up gleam and softness, while protecting hair from fading, thanks to nourishing, sulfate-free ingredients, like Camelia Oil and Pomegranate Extract.
LOOK #2: HOLLYWOOD VIBES ON STAGE
THE INSPO
Glam starlet from a classic era
THE COLOR STORY
Prep Treatment: Defy Damage ProSeries1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Lightening Powder with 10 Volume LumiShine Developer
Formula 2: LumiShine Demi-Permanent Liquid 10V + 10SB with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries2: Bond-Strengthening Color Treatment
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J’S STYLING DEETS
I applied Defy Damage Protective Shield and blow-dried her hair straight.
The finishing touch was Power Spray Fast Dry Finishing Spray for hold.
WHY HE USED THESE PRODUCTS
Defy Damage Protective Shield: This damage-defense hero is designed to safeguard hair from the ravages of daily thermal styling, as well as any exposure to UV and environmental pollution. With a single, daily application, you’ll experience exceptional, bond-building protection that shields hair from color fade, breakage, and dryness.
Power Spray Fast-Dry Finishing Spray: Developed with crystal-clear, flexible copolymers to provide serious, tack-free hold, and nourishing Moringa Seed Oil for healthy damage-resistant hair, this hard-working bodyguard boosts shine and softness; protecting strands from weather, pollution, UV rays, and heat stylers.
LOOK #3: A PLATINUM PERFORMANCE
THE INSPO
Making waves with a wig, and clever costuming
THE COLOR STORY
Formula 1: Blonde Life Lightening Powder with 10 Volume LumiShine Developer
Formula 2: LumiShine Demi-Permanent Liquid 10V + 10SB with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
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J’S STYLING DEETS
To keep the cool of a cropped, platinum wig, J used Blonde Life Violet Shampoo and Conditioner.
Waves were amped up with body, volume, and staying power thanks to JoiWhip Firm Hold Design Foam.
Blonde Life Brilliant Glow Brightening Oil delivered the gleaming, wet-look shine.
Heat Hero Glossing Thermal Protector provided a safeguard between the hair and J’s styling tools.
And the ultimate, last-step holding power? Flip Turn Volumizing Finishing Spray.
LOOK #4: ROCKING THE CROP
THE INSPO
London Rock-Chic
THE COLOR STORY
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Lightening Powder with 10 Volume LumiShine Developer
Formula 2: LumiShine Demi-Permanent Liquid 10V + 10SB with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
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J’S STYLING DEETS
I cut the hair into a textured bob and then dampened it with K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray
Next, I applied JoiWhip Firm Hold Design Foam and combed the hair back from her face, scrunching the hair in back to create texture and waves.
I finished out the look with JoiMist Medium Protective Finishing Spray for light hold.