Colorful Anti-Fade Shampoo

For color longevity

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

Magasinez Maintenant

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Here’s Why You’ll Love It

Free of SLS/SLES Sulfates *

Gently cleanses color-treated hair

Fortifies hair for 3X greater resistance to breakage **

Certified PETA Global Animal Test–Free (Learn more about the certification)

*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo

Now Let’s Use It

Directions: Apply to wet hair. Lather, and rinse.

Let’s Look Inside

Camelia Oil

Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

Pomegranate Fruit Extract

Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.

SmartRelease™ Technology

Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling

Pairs Well With