There were plenty of hits at the American Music Awards this week – which included the rock-star hair sported by actress and host, Taraji Henson, and big winner, Doja Cat. Joico was there every step of the way…with color and style and products galore.
Host of the AMA’s
Actress, Taraji Henson
Her look
A long, flowing, red-enhanced wig with crimped waves
Created by
Tim Wallace (@tymwallacehair)
How to get wiggy with color
Bond Building Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray
Pre-lightening: Blonde Life Lightening Powder with 30 Volume LumiShine Developer
Formula 1: LumiShine Permanent Crème 5RR + 6RRV equal parts with 20 Volume LumiShine Developer
Formula 2: Joico Color Infuse Red Shampoo
Bond-Building Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
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The Step-by-Steps
STEP 1
Prep the wigs using Joico Defy Damage ProSeries 1
STEP 2
Pre-lighten the wigs using the pre-lightening formula. Process to at least a level 7
STEP 3
Cleanse and condition with Joico Defy Damage Protective Shampoo and Conditioner
STEP 4
On freshly dried hair, apply Formula 1 to the pre-lightened wig. Process for 35 minutes.
STEP 5
Rinse and shampoo with Joico Color Infuse Red. Allow to process for minimum 5 minutes to infuse and enhance red tones into the hair.
STEP 6
Rebuild the bonds of the hair with Joico Defy Damage ProSeries 2; applied for 5 minutes to strengthen strands and add shine and protection.
The Styling How-To’s
“I parted the hair down the center, and created these crimp-like waves with my flat iron, spraying Joico JoiMist Medium as I created the crimps. After setting, I then used some Joico K-PAK Color Therapy Luster Lock Glossing Oil, emulsifying it in my hands to finger-style the waves out. Finally, I added Joico Beach Shake Texturizer for piecey-ness; then used Joico Flip Turn Volumizing Finishing Spray for volume.” – Tim Wallace
BE A COPYCAT!
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Award winner and performer at the AMA’s
Singer, Doja Cat
Her look
Free-flowing blonde waves on a wig from Laced By Bree
How to belt out the blonde
Prep Treatment: Defy Damage ProSeries 1, Bond-Protecting Color Optimizer
Formula 1 (Base Color): Joico Blonde Life Lightening Powder + 20 volume developer. Lightened hair to medium-brown level 6
Formula 2 (Balayage): Joico Blonde Lightening Powder, + LumiShine volume 30
Formula 3 (Tone): Joico Blonde Life Liquid Crème Toner – color QT Sandstone
Post Treatment: Joico Moisture Recovery Shampoo and Conditioner; Joico K-PAK Color Therapy Brilliant Glow Brightening Oil for extra hydration.
the styling how to's
Creating a glorious mane of waves (a 3-barrel curling iron works well for this type of look) is all about protecting the hair from thermal damage; then adding the kind of shine, finish, and volume that enhances each bend to the fullest. Here’s the product rundown used by hair pro, @JStayReady … and what they can do to bring a wavy look to light:
Defy Damage Protective Shield: A true damage defense hero against the harsh effects of thermal styling, this first-step styler guards those curls against color fade, fortifying strands for beautiful, vibrant, healthy-looking hair.
JoiWhip Firm Hold Design Foam: Delivering extraordinary, crunch-free/frizz-free body, this baby bolsters hair with luxurious volume, hold, and shine in one airy “poof” of protection.
JoiMist Medium Protective Finishing Spray: Movement, flexibility and just the right amount of hold is what this multi-tasker delivers – committing the curly style to memory without harsh coatings or the need for endless touchups.
Blonde Life Brilliant Glow Brightening Oil: Just a drop or two of this glistening formula — stocked with exotic Monoi and Tamanu Oils to nourish and protect each delicate strand, banish frizz, and create 7X more strength – and hair is transformed and gleaming.