Color Intensity

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!

*Depending on daily care habits, hair history, and texture **Follow with the K-PAK Color Therapy regimen.

Why You'll Love It...

Over-the-top vibrancy that lasts and lasts

Reconstructs for guaranteed healthier-looking hair after every color service

Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine

Intermixable shades = endless creative possibilities

*Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.

Classes to Expand your learning in 2021

New Shades

Love Aura Collection

The minute we push our own boundaries and pursue our passions, something changes within us,” says Larisa Love of her dreamy Love Aura Collection—an alluring color palette designed to make chic color accessible to anyone.

LoveFest Collection

Color Intensity Love Fest Duo Bottles

Take the color world’s brightest, boldest, most playful personality— Two utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the stars of the show: Limelight and Aqua Flow!

Products

Color Intensity Eraser Bag

Color Intensity Eraser

Pastels or brights? Unicorn or Pinwheel technique? Which hot, new haircoloring trend will your clients jump on next? With Color Intensity Eraser, color-obsessed clients can change their custom color quickly and easily, without sacrificing hair’s healthy gleam or condition! In 30 minutes or less, this brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair perfectly prepped and ready for its next color transformation.

Video Tutorials

Pastel Haircolor Technique with Sue Pemberton (Color Intensity Confetti Collection)
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Rainbow Riot Color Intensity Haircolor Technique with Sue Pemberton
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Melting Sunset Mermaid Haircolor - Color Intensity with Larisa Love
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Mermaid Color Intensity Collection: CATCH THE WAVE TECHNIQUE with Sue Pemberton
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Rock These Intensity Colors (Orchid, Light Purple, Magenta, Titanium)
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Larisa Love's Roller Lights Fashion Hair Color Tutorial
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Color Block Hair Tutorial: BOLD “DIP” Step by Step How-to
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Rose Gold Pastel Hair Color Formula and Step-by-Step
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“Iridescent Dust” Pastel Hair Color Technique and Step-by-Step
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Northern Lights Technique by Larisa Love (Joico Color Intensity)
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Joico Unison Trend 2016: Color Technique on Astri by Sue Pemberton
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Joico Unison Trend 2016: Color Technique on Anna by Sue Pemberton
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Joico Unison Trend 2016: Color Technique on Ida by Sue Pemberton
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Color Intensity - Joico's Vivid Semi-Permanent Color Line
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Pastel Haircolor Technique with Sue Pemberton (Color Intensity Confetti Collection)
Pastel Haircolor Technique with Sue Pemberton (Color Intensity Confetti Collection)
Rainbow Riot Color Intensity Haircolor Technique with Sue Pemberton
Rainbow Riot Color Intensity Haircolor Technique with Sue Pemberton
Melting Sunset Mermaid Haircolor - Color Intensity with Larisa Love
Melting Sunset Mermaid Haircolor - Color Intensity with Larisa Love
Mermaid Color Intensity Collection: CATCH THE WAVE TECHNIQUE with Sue Pemberton
Mermaid Color Intensity Collection: CATCH THE WAVE TECHNIQUE with Sue Pemberton
Rock These Intensity Colors (Orchid, Light Purple, Magenta, Titanium)
Rock These Intensity Colors (Orchid, Light Purple, Magenta, Titanium)
Larisa Love's Roller Lights Fashion Hair Color Tutorial
Larisa Love's Roller Lights Fashion Hair Color Tutorial
Color Block Hair Tutorial: BOLD “DIP” Step by Step How-to
Color Block Hair Tutorial: BOLD “DIP” Step by Step How-to
Rose Gold Pastel Hair Color Formula and Step-by-Step
Rose Gold Pastel Hair Color Formula and Step-by-Step
“Iridescent Dust” Pastel Hair Color Technique and Step-by-Step
“Iridescent Dust” Pastel Hair Color Technique and Step-by-Step
Northern Lights Technique by Larisa Love (Joico Color Intensity)
Northern Lights Technique by Larisa Love (Joico Color Intensity)
Joico Unison Trend 2016: Color Technique on Astri by Sue Pemberton
Joico Unison Trend 2016: Color Technique on Astri by Sue Pemberton
Joico Unison Trend 2016: Color Technique on Anna by Sue Pemberton
Joico Unison Trend 2016: Color Technique on Anna by Sue Pemberton
Joico Unison Trend 2016: Color Technique on Ida by Sue Pemberton
Joico Unison Trend 2016: Color Technique on Ida by Sue Pemberton
Color Intensity - Joico's Vivid Semi-Permanent Color Line
Color Intensity - Joico's Vivid Semi-Permanent Color Line
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Step-by-Step Tutorials

Roller Lights20191120193217

Roller Lights

Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® ...
Love Dip20190506104933
Larisa Love with hair color client

Love Dip

Our lively LoveFest Collection, a duo of 2 utterly cool, creative shades that harmonize perfectly with your mo...
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Color Formulas

Into The Rainbow With Staelle Colorful20210830160435

Into The Rainbow With Staelle Colorful

MEET STAELLE COLORFULSpecializing in creative hair color since her debut, Staëlle has made a name for herself ...
Creating Color: A Sit Down Chat with Larisa Love20190709162516
Larisa Love hair model showing vibrant purple hair color

Creating Color: A Sit Down Chat with Larisa Love

Tell us about the evolution of this look and your tour. Where, what, why?This look was created on my Joico Eur...
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Get Color Intensity Conversion/Swatch Charts, Fact Sheets, and more